About Us

Women in Super is a national advocacy and networking group for women employed in the superannuation and wider financial services industries. 

As a not-for-profit, Women in Super (WIS) works on behalf of its members and women generally with government, unions, employer organisations, regulators, and superannuation funds to improve women’s retirement prospects and access to superannuation. 

By providing networking events and professional development opportunities, WIS assists women in gaining opportunities to develop broader business, professional and personal networks, and aims to educate the greater community in order to improve their knowledge of superannuation. WIS strongly supports and encourages the appointment of women to superannuation fund boards, and works with other organisations and stakeholders to achieve this.

With the aim of improving women’s access to superannuation, and to develop a robust superannuation system without gender bias, WIS works to develop initiatives to further our understanding of women and superannuation.

Mother's Day Classic 

In 1998, WIS initiated the Mother's Day Classic, an annual walk/run held across Australia, and is proud of the $33.2 million the event has raised to date for breast cancer research. This money funds research projects through the National Breast Cancer Foundation. WIS views the organisation of the Mother's Day Classic as a vital investment in the future health of Australian women by its members, and a commitment to further its work in securing women’s futures.

“We are extremely privileged to be the organiser of the Women in Super Mother’s Day Classic, a truly community event that, year after year, sees so many women, men and children come together to walk or run, in all weather conditions, with the aim of raising critical funds for breast cancer research. Women in Super is very proud to be the single largest fundraiser and Pink Diamond partner of the National Breast Cancer Foundation.”

-Cate Wood, Chair and National Spokesperson, Women in Super

Our History

WIS was established in 1994 to provide networking opportunities for women working in the all-profit-to-members superannuation and associated financial services sector. Since then it has developed into a national organisation with committees in every state and territory.

We started from humble beginnings in 1991, at the Conference of Major Superannuation Funds (CMSF). The emphasis of this new conference was on trustees of profit-to-member funds (industry funds, public sector funds and company funds). Although women were not a majority of the attendees at the first CMSF, there were more women than usually attended superannuation conferences at that time. It was agreed that there would be a women’s networking breakfast at future CMSF events. Due to our founding history, our historic roots lie with the CMSF (now part of AIST) and over the past two decades our support, both financial and in-kind, has come from the profit-to-member industry super fund sector to help build our organisation.

Our Mission

A superannuation system without gender bias.

Our Objectives

Women in Super has five main objectives: 

  1. To provide opportunities for members to develop personal and professional networks
  2. To foster access to professional development for members, including education and training
  3. To promote equal participation of women at all levels within the superannuation and financial services industry
  4. To improve retirement outcomes for women through awareness and advocating policy change
  5. To strengthen the Women in Super network through leveraging of the Mother’s Day Classic

Our Logo

The colours of the WIS logo are strongly entrenched not only in our organisation’s history, but our country’s as well. Purple, green and white were first used in 1908 by the UK Women’s Social and Political Union (WSPU), and later became the colours of the Australian Women’s Movement. With our own origins in the all-profit-to-members superannuation and associated financial services sector, the tricolor logo was the perfect fit for an organisation whose mission is a superannuation system without gender bias. Symbolising dignity (purple), purity (white) and hope (green), these colours are still used widely today, perhaps most notably purple, emblematic of International Women’s Day.


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