Over 100,000 Australians spent their Mother’s Day honouring loved ones and supporting those with breast cancer at the 2018 Women in Super Mother’s Day Classic (MDC). This year the event turned 21 and highlighted the human face of the 1 in 8 women diagnosed with breast cancer in their lifetime.
This year we introduced a survivor wave which involved participants who had identified themselves as a cancer survivor leading off the walk with their family and friends. This show of solidarity was an inspiration to all and a celebration of their journey so far.
“We are so grateful to everyone, around Australia, who helps make the Mother’s Day Classic the meaningful event that it is,” MDC CEO Sharon Morris said. “It was so wonderful to see families and friends banding together for the cause that has an impact on so many.”
Once again the super industry got behind this important event with support from AIST, Ausbil, AustralianSuper, AvSuper, Cbus, CareSuper, Commonwealth Superannuation Corporation, Hall & Wilcox, HESTA, Hostplus, Industry Super Australia, ISPT, Link Group, MTAA Super, My Life My Super, NGS Super, Northern Trust, Statewide Super, Super SA and The New Daily. And of course a special shout out to ME who are the major sponsor and an all-round major supporter of this event!
At our largest event, Melbourne, there were over 26,000 people, including the Federal Opposition Leader Bill Shorten and his wife Chloe, participating in the event and enjoying the DJs providing musical motivation on the course and the Running Divas helping everyone up the infamous Anderson Street Hill. The two main events in Sydney again took over the Domain and Parramatta Park and participants weren’t put off by a little rain with them turning out in droves. In the sunshine state more than 14,000 people began their Mother’s Day morning with a walk or run at the Brisbane and Gold Coast events.
Another new introduction to the MDC in 2018 was the Perth Marketplace. A place for participants to buy food and last-minute Mother’s Day gifts which included everything from jewellery to fitness gear! There were over 6,000 people at the Adelaide MDC and again this event created an atmosphere of inclusiveness, love and support, which has become synonymous with the Adelaide event year-on-year. As you’d expect from the Territorians, they embraced the fun and frivolity of the day with tutus, pink wigs and angel wings aplenty. And keeping with the local flavour there was even a crocodile, albeit a baby one, but a crocodile nonetheless. In the nation’s capital, Canberra, 4,400 people embraced the day and in Hobart 1,700 turned up to show their support and raise funds for this important cause.
The MDC events could not run without the volunteers. This group of enthusiastic, giving and motivated individuals organise the events and coordinate them on the day. Without them, we wouldn’t have been able to raise the $33.2 million that we have to date for the National Breast Cancer Foundation.
We will be announcing the total amount raised this year in October but in the meantime, keep fundraising! Fundraising is open until Saturday 30 June. Alternatively, if you would like to make a last minute donation before the end of the financial year, you can do so here.
The survivor wave in Melbourne