mother's day classic virtual 2020

Pictured: WIS Team Assistant, Lisa Hawkins with her daughter.


The Mother’s Day Classic faced the greatest test this year since the event was started in 1998 by Mavis Robertson, Louise Davidson and the Women in Super network.

In the rapidly escalating COVID-19 crisis the Mother’s day Classic Foundation team and Board made the early decision to run a virtual event. Systems, structures, contractors, sponsorships, suppliers, media, social media, fundraising, web content, communications and IT – everything had to change. The MDC team led by new CEO Zara Lawless created and launched MDCVirtual2020 in record time. The first such national event.

Women in Super members serving on MDC organising Committees around the country adjusted and worked hard to ensure MDCVirtual2020 would be a success in their State/Territory. Our industry sponsors maintained their support and rallied behind the event. A number had their largest teams this year.

The Mother’s Day Classic has never been just a walk/run or just about fund raising – it has always sought to provide an inclusive atmosphere that brings the community together and supports everyone touched by breast cancer. It was hard to imagine how these special qualities might shine through in the virtual sphere. But shine they did especially through the event Facebook page where entrants logged and tracked their training progress, previewed their outfits, shared their fundraising, dedicated their efforts to family and friend touched by breast cancer or celebrated their own survival with another MDC medal.

MDCVirtual was a tremendous success and much of the innovation can be carried into the future. Thank you to the MDC Foundation team and Board, Women in Super members and industry supporters for helping to make Mother’s Day Mean More.

Cate Wood, National Chair Women in Super


Cate is also on the Board of the Mother’s Day Classic Foundation


Add Comment

Connect with us