Authentic Personal Branding...brand you!

Personal branding has become increasingly important. Creating and maintaining an authentic personal brand is important for those in professional services.

What’s more, your personal brand has never been more transparent and accessible to stakeholders, with the advent of digital and social media, and the proliferation of online business, marketing and communications.

Delivered by Dr Nicole Hartley from the UQ Business School, this event will explore:

  • What it means to establish a personal brand and how it can transform your career,
  • How you can ensure your brand is distinct and authentic,
  • Which digital tools and social platforms are best for you to communicate your brand,
  • The importance of ‘walking the talk’.

You’ll also gain insights into best practice and key pitfalls that can be encountered when building your personal brand, and discuss the value of brand consistency in the online and offline space.


Dr Nicole Hartley is the Associate Director of the UQ Business School MBA program. She is also an internationally recognised research academic in the field of consumer psychology, services marketing and digital technology. Her specific research interests include customer experience, service technology, customer-brand relationships, new media and service innovation.  Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.

Please note this event is open to all (members, non-member, women and men).

This event is proudly supported by


Registrations for this event have now closed.


Thursday 9 August 2018


12.15pm - 2.00pm


Stamford Plaza
Corner Edward & Margaret Street, Brisbane


Sit-down luncheon


See below for ticket prices and to book

Dr Nicole Hartley

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