Women in Leadership Series: Georgie Obst


There are a number of exceptional women working among us in the super industry. Future leaders, highly skilled and experts in their field, yet sometimes unrecognised. 

Women in Super, in partnership with J.P. Morgan, want to shine a light on these women, not only to boost their profiles and allow them to share their stories, but also to give us the opportunity to see who they are, what they do and how they got there. You may be familiar with the future leaders within your organisation, but this is a rare opportunity for us to highlight ]['the women across the industry.

Over the next 12 months, we will host a series of conversations with some of these up-and-coming leaders, each with a unique role within, and perspective of the industry, allowing you not only to become more familiar with the women themselves, but also to build upon your understanding of the industry as a whole.

Whether you are new to super or you've been around the block a few times, these are the women to watch: they are sure to achieve great things.


Georgie Obst is General Manager of Customer Loyalty at HESTA. With more than 870,000 members who work across health and community services, Georgie is committed to supporting members to have the retirement they deserve after a career spent looking after others. Georgie is passionate about creating moments of engagement with members to drive small actions towards a better financial future.
Georgie heads up a team that integrates data insights, member feedback and the latest digital innovations to deliver effective and personalised experiences through tailored campaigns and content. This includes automated, triggered programs to members at key moments in their life, and industry-leading initiatives that turn legislative change into successful member outcomes. Georgie was awarded Marketing Professional of the Year in 2019 at the Women in Financial Services Awards.

This event is sponsored by 

This event is open to all (members & non-members).
Member ticket is $10, if you have a WIS membership please login below to access the member rate.

Zoom details will be sent to all attendees 3 days prior to the event.

Ticket Options    


Wednesday 4 November 2020


12.30pm - 1.30pm AEDT


Zoom Conferencing


In conversation with Q+A


See below for ticket prices and to book

Georgie Obst, General Manager Customer Loyalty, HESTA

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