2025 WOMEN IN SUPER NATIONAL ROAD SHOW WITH SALLY BRAIDWOOD

1 in 7 people today say it’s harder to be a man than a woman, and 3 in 10 young men believe it will be harder to be a man in 20 years’ time. Young men are notably less positive about the impact of feminism than young women, and 43% of people generally felt there had been some negative impact of feminism.

Super funds play an integral role in gender equality, being closely linked with efforts to improve women’s retirement outcomes. It is important to consider how men, particularly young men, can be re-engaged with gender equality efforts and how men can model attitudes towards women for younger men. 

Ipsos Director Sally Braidwood is joining us for the Women in Super 2025 National Road Show this August, providing key insights on the trends in the data of young male engagement with gender equality.

Sally will be accompanied by leading men in our industry for a panel discussion, moderated by Women in Super's Policy Advisor Ella Melican. 

Join us to explore actionable strategies for advancing gender equality in the workplace and beyond, ensuring that everyone has an active role in creating lasting change.

• Sally Braidwood, Head of Corporate Reputation and ESG Research, leads Ipsos’ Corporate Reputation research practice in the APAC region and is the head of ESG research for the Australian business. Within Ipsos’ global business that spans more than 90 countries, Sally is part of a senior team of global reputation and ESG experts who are at the forefront of best practice and thought leadership. Sally holds a Bachelor of Laws and a Master of Business Research, a foundation which enables her to deliver strategic business advice based on empirical evidence and sees her work closely with the boards and executive teams of listed and private sector clients at a local, regional and global level.

• Ben Palmer has been with GESB since 2012 and was appointed as Chief Executive Officer in July 2018, following his tenure as GESB’s General Manager, Investments. With almost 30 years' experience across the superannuation and investment management professions, Ben is responsible for providing strategic leadership to the organisation and is accountable for achieving GESB’s strategic, business, policy, and budget objectives, and for compliance with legislative requirements. He maintains a member-first mindset, prioritises support and communication so people can make informed decisions about their future, and advocates for the fair and equal treatment of members across the superannuation industry. Prior to joining GESB, Ben spent eight years with Schroders in London as Head of Portfolio Management for the group's UK private wealth business, and previously as Asset Allocation Strategist specialising in the not-for-profit sector.